Co-Founder + CEO, Innovation Specialist, mentor  

I’m kind of a human API :) I connect dots. 

And wear a few hatsSerial Founder, IDEO Design Thinker, Keynote Speaker/MC, Journalist, Startup Mentor, PR/Media Comms Strategist and Board Director here and afar.

I thrive on collaborating with smart, passionate humans who use bold thinking and brave new ways of work (even when status quo won’t) to design stuff/value that actually makes a difference to people’s lives. 

Keeping it real, getting sh*t done and bias to action are my first principles. (We can talk, but I think the whole 'Future Ways of Work' thing means moving fast now).

In my previous life I was a journalist (News Corp, Herald-Sun, Nine Network, The Footy Show, ACP, Pacific Magazines, Panpac Media).

But curiosity and quest for learning never die (+ I still write - see above, and beyond).

Content is king. I launched and ran my own creative innovation agency specialising in brand activations, marketing strategy, consumer workshops and large-scale public event design to spark ideas, engage audiences and build communities through experience design, brand strategy and experiential marketing.

Do Re Me Creative has delivered events, workshops and programs to 1000's of school-aged children, corporates, government and commercial sectors across Australia and was sold in 2016.

After 7 years doing that (itch) and looking for something scalable I went back to school. Best thing I've ever done. A Master of Entrepreneurship (University of Melbourne, Wade Institute, FBE, MBS) let me sharpen my tools in Lean Startup, Agile and Design Thinking. Hooked on innovation, I then maxed it out certifying as an IDEO Design Thinking Coach, 3DayStartup Bootcamp and Inventium Innovation facilitator.

It was there I co-founded this edtech startup girledworld to build a new Gen of female founders, problem-solvers and STEM doers. We're all action, less talk. And growing fast. We need to. (Pretty big problem to solve :) 

And as Mum to 4 girls, I get it.
Gender is kinda big on my meta agenda.

Committed to female founder empowerment, values-led leadership and enterprise skill-building, I also know it's so much bigger than my story - it takes a village so pipeline is critical. Keen to grow the ecosystem, I also provide professional mentorship to early stage startups across Foundation for Young Australians Young Social Pioneers, 3DayStartup, City of Melbourne, Wade Institute, MAP, MBS, One Roof, YGAP, Space2B, muru-D (Telstra), and via Everwise (currently to Atlassian + Zendesk APAC).

Engaged in social justice and human rights advocacy, I also serve as a Board Director to HRAFF and Cool Australia Education, consult to a range of early stage startups and social entrepreneurs, and am on the NewCo Melbourne Advisory Council. 

I love seeing teams hum, and often deep dive the think labs, secret sauce and cultural plays of GoogleAirbnbAtlassian, Twitter, Tesla, IDEO, Box, Comet Labs, SU + other game-changers. Can't get enough. 

As for the future? I reckon we're hurtling, and need a bit more stopping (+ simple genius) to solve the real problems, shake up status quo, talk about Moore’s Law + mine the human-centric stuff that matters.

CREDS: Madeleine holds a University of Melbourne Master of Entrepreneurship (First Class Honours), Monash University Bachelor of Arts (Hons), Journalism Cadetship Herald Sun News Limited, Swinburne University Master of Strategic Philanthropy & GrantMaking (Equity Trustees Experiential Giving Unit), IDEO Design Thinking Certification and Inventium Innovation Facilitation Certification.