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This Run Like A Girl Campaign Went Viral. Watch it and work out why.

Four years ago, this Run Like A Girl campaign by Always went viral and was viewed and shared millions of times across the world.

It challenged the words #LikeAGirl - which have been used as an insult and put down, insinuating weakness and a lack of power…

This campaign instead asked girls and young women to redefine and re-empower those words.

Watch as they find their way and confidence as the commercial plays out.