Edwina is an ever-curious life-long learner and brings her broad skillset, experience and BIG energy to girledworld as CoFounder and COO. Edwina is passionate about equipping and empowering people to find a career they love and to have the skillsets and mindsets that they need to thrive in the Future of Work.

Currently, Edwina is completing a Juris Doctor of Law on scholarship with Monash University, where she is focusing her studies around the impacts of future technologies on global economies and existing legal frameworks.

To complement these studies, Edwina consults to technology organisations; managing change programs, ways of working transformations and developing opportunities for companies to scale their reach into new and emerging markets.

Edwina is a keynote speaker on topics ranging from the Future of Work, entrepreneurship, ways of working, career pathways to portfolio career management.

We don't know how she does it all! But she does. Brilliantly.

Since finishing a Bachelor of Media and Communications and Master of Entrepreneurship (First Class Hons) at the University of Melbourne and study at New York’s Columbia University (Barnard College), Edwina's career has seen her work across a variety of industries including:

  • State Government Media, PR and Communications

  • Commercial and Marketing Partnership divisions of the AFL Industry and Tennis Australia

  • Strategic Communications within A Victorian Emergency Service provider

  • Tech and Innovation Transformation within Telstra's Product & Technology division


Across these roles, Edwina has been renowned for her relationship development and strategic communications skills, ability to consistently drive outcomes in ambiguous and complex circumstances, and her passion to get the best out of the people around her; harnessing people's inherent creativity to solve problems of any scale! 

At the age of 26 yrs, Edwina's career has been very different to that of past generations: spanning many industries, many roles and never being a permanent employee! As Foundation for Young Australian research suggests, Edwina is well on her way to having 17 jobs within 5 different industries...and it's only the beginning!  

In her free time, when not planning the next overseas adventure, Edwina has a love of regional, alpine and coastal Victoria, spending much of her free time away from the Melbourne city-scape soaking up the fresh-air (and trying to avoid sunburn!)