ABOUT US

MADELEINE GRUMMET
CO-FOUNDER 

Serial entrepreneur, speaker, diversity champion and status quo shaker harnessing cross-disciplinary thinking to ignite innovation and lead communities for social change, Madeleine is Co-Founder Girledworld, Co-Founder lloci, Founder & CEO Do Re Me Creative, Founder Wise Women and 2016 Master of Entrepreneurship First Class Honours alumna (University of Melbourne, Faculty of Business + Economics, MBS, Wade Institute of Entrepreneurship).

Madeleine recently returned from Silicon Valley where she deep-dove the innovation labs, Lean-Agile approaches, secret sauce and exponential tech of Google, Airbnb, Twitter, Tesla, IDEO, Box, Silicon Valley Robotics, Singularity University and other game-changers, further fuelling her startup and innovation engine. 

Committed to female empowerment, values-led leadership and enterprise skill-building, Madeleine Co-founded girledworld to build the next Gen of female leaders and founders. Keen to grow the ecosystem, Madeleine also provides professional mentorship to early stage startups, Foundation for Young Australians, #3DayStartup and via Everwise (currently to Atlassian) across APAC.

Madeleine's early career was spent in journalism, editorial and PR (News Corp, Herald-Sun, Nine Network, ACP) and she founded Do Re Me Creative innovation agency specialising in brand activations, marketing strategy, consumer workshops and large-scale public event design to spark ideas, engage audiences and build communities through experience design, brand strategy and experiential marketing.

Do Re Me Creative has delivered events, workshops and programs to 1000's of school-aged children, corporates, government and commercial sectors across Australia and was sold in 2016.

Engaged in social justice and human rights advocacy, Madeleine also serves as a Board Director to HRAFF and Cool Australia Education, leads YGAP's 'SHE' team, consults to a range of early stage startups and social entrepreneurs, and is on the NewCo Melbourne Advisory Council. Truth be told she is still blown away by the power of storytelling and its capacity to ignite change. 

Madeleine continues to work as a communications and brand consultant with a range of clients across business development, branding identity, digital marketing strategy, and purpose-driven consumer shared value initiatives. 

Madeleine is known for her ability to challenge status quo, transform business models and cultivate diverse, collaborative communities. Trained in Design Thinking, Madeleine continues to deep-dive innovation-led disruption, the science of scale and the hotbed that is the global entrepreneurial ecosystem.

Madeleine also holds a Bachelor of Arts (Hons) from Monash University, completed a Journalism Cadetship at the Herald Sun News Limited and has a Master of Strategic Philanthropy & GrantMaking (Equity Trustees Experiential Giving Unit) from Swinburne University.

Madeleine has four daughters and resides in Melbourne, Australia.

 

 

EDWINA KOLOMANSKI                                  
CO-FOUNDER 

Since finishing a Media and Communications degree at the University of Melbourne and study at New York’s Columbia University, Edwina has worked in a variety of industries including State Government PR and Communications and the Commercial divisions of the AFL Industry and Tennis Australia. Within these roles, Edwina was renowned for her partnership development and management capabilities and worked closely on commercial innovation and expansion projects.

Edwina completed her Master of Entrepreneurship at the University of Melbourne (Wade Institute) in 2016 and is currently undertaking the Juris Doctor at Monash University, leading the YGAP ‘SHE’ partnership, a member of the NewCo Melbourne Advisory Council and runs a growing startup consulting portfolio specialising in brand development and increased commercial outcomes for small businesses.

Edwina has a broad set of interests ranging from small scale agricultural production, entrepreneurship, digital media and training for triathlons.

Edwina has a Border Terrier named Molly and shares her time between Melbourne, the Surf Coast and the Bellarine Peninsula in regional Victoria.

 

Co-founder Edwina Kolomanski attended Barnard College, Columbia University in New York in 2012 to undertake Liberal Arts and Pre-medical studies. During her time at Barnard, she was exposed to some amazing opportunities in female leadership and empowerment including being selected for an education forum with Oprah Winfrey and Gloria Steinem. Edwina continues to engage with Barnard Alumni and returns to New York as often as she can! 


Co-founder Madeleine Grummet recently travelled to Silicon Valley on an Innovation and girledworld Edutech research tour led by Katie Mihell, founding head of Women In Focus CommBank, Chair of the NSW Executive Committee of Springboard Enterprises, and an Angel Investor with Scale Investors. Katie is currently the Director of Business Development with the Westpac Group.

The week-long tour included meetings with key innovators, investors, futurists, entrepreneurs and business development managers across Silicon Valley and San Francisco. Companies included Google, Airbnb, Twitter, Tesla, IDEO, Box, Silicon Valley Robotics, Comet Labs, Singularity University, Google Ventures, Bespoke Co-Working SF, Go Daddy and other startup game-changers. Madeleine also completed an IDEO Experience Point Design Thinking Program. 

We look forward to bringing these learnings to girledworld over the coming months as we scale and grow.