Madeleine spent 10 years working in senior editorial and business development roles across media, journalism and PR before founding Do Re Me Creative in 2010, a dynamic creative innovation agency specialising in brand activations, marketing strategy, consumer workshops and large-scale public event design. Do Re Me Creative has delivered events, workshops and programs to 1000's of school-aged children, corporates, government and commercial sectors and was sold in 2016.

Madeleine continues to work as a communications and brand consultant with a range of clients across business development, branding identity, digital marketing strategy, and purpose-driven consumer shared value initiatives. 

Madeleine also holds multiple board and ambassadorial positions in the NFP sector, including as Board Director of the Human Rights Arts & Film Festival, Board Director of Cool Australia, YGAP Partnerships & Engagement 'SHE' team, MCA Ambassador, Mentor for the Foundation For Young Australians and APAC Mentor for US-based platform Everwise.

Constantly blown away by the power of storytelling and its capacity to ignite change, Madeleine is known for her ability to challenge status quo, transform business models and cultivate diverse, collaborative communities.

Madeleine completed a Master of Entrepreneurship (Business innovation) at the University of Melbourne -  Faculty of Business & Economics, School of Engineering, Melbourne Business School in 2016 - and continues to deep-dive Design Thinking, innovation-led disruption, the science of scale and the hotbed that is the global entrepreneurial ecosystem.

Madeleine also holds a Bachelor of Arts (Hons) from Monash University, completed a Journalism Cadetship at the Herald Sun News Limited and has a Master of Strategic Philanthropy & GrantMaking (Equity Trustees Experiential Giving Unit) from Swinburne University.

Madeleine has four daughters and resides in Melbourne, Australia.



EDWINA KOLOMANSKI                                  

Since finishing a Media and Communications degree at the University of Melbourne and study at New York’s Columbia University, Edwina has worked in a variety of industries including State Government PR and Communications and the Commercial divisions of the AFL Industry and Tennis Australia. Within these roles, Edwina was renowned for her partnership development and management capabilities and worked closely on commercial innovation and expansion projects.

Edwina completed her Master of Entrepreneurship at the University of Melbourne (Wade Institute) in 2016 and is currently undertaking the Juris Doctor at Monash University, leading the YGAP ‘SHE’ partnership, and runs a growing startup consulting portfolio specialising in brand development and increased commercial outcomes for small businesses.

Edwina has a broad set of interests ranging from small scale agricultural production, entrepreneurship, digital media and training for triathlons.

Edwina has a Border Terrier named Molly and shares her time between Melbourne, the Surf Coast and the Bellarine Peninsula in regional Victoria.


Co-founder Edwina Kolomanski attended Barnard College, Columbia University in New York in 2012 to undertake Liberal Arts and Pre-medical studies. During her time at Barnard, she was exposed to some amazing opportunities in female leadership and empowerment including being selected for an education forum with Oprah Winfrey and Gloria Steinem. Edwina continues to engage with Barnard Alumni and returns to New York as often as she can! 

Co-founder Madeleine Grummet recently travelled to Silicon Valley on an Innovation and girledworld Edutech research tour led by Katie Mihell, founding head of Women In Focus CommBank, Chair of the NSW Executive Committee of Springboard Enterprises, and an Angel Investor with Scale Investors. Katie is currently the Director of Business Development with the Westpac Group.

The week-long tour included meetings with key innovators, investors, futurists, entrepreneurs and business development managers across Silicon Valley and San Francisco. Companies included Google, Airbnb, Twitter, Tesla, IDEO, Box, Silicon Valley Robotics, Comet Labs, Singularity University, Google Ventures, Bespoke Co-Working SF, Go Daddy and other startup game-changers. Madeleine also completed an IDEO Experience Point Design Thinking Program. 

We look forward to bringing these learnings to girledworld over the coming months as we scale and grow.